Just Clear Ltd. are an IT support firm serving the SME market in Hampshire. Just Clear had an exiting website but it was not of a suitable quality, and did not represent the brand accurately. Over seventy percent of Just Clear’s new business originated from their website, and the goal was to increase that figure by updating their website and improving their online marketing.
In a crowded industry that relies heavily on the internet for lead generation, Studionet were to develop a new website that conveys both Just Clear’s professionalism and the emphasis on providing a local service to customers.
The target audience for the website was to be individuals wishing to outsource the management and maintenance of their internal IT systems, or wanting a specific one-off IT project completed. The site did not need to provide technical details about the services available, as the target audience would not be familiar with detailed terminology. Instead, the site’s purpose was to convince visitors that Just Clear would be able to assist them, whatever their IT requirements.
The marketing exercise highlighted the poor quality of most competitors’ sites, therefore the key to the site’s success would be a clean, fresh layout and relevant textual content. The primary objective of the site was to encourage visitors to make contact with the client, so a contact form and prominent contact details were a mandatory inclusion.
In order to highlight the “local support” element and to avoid using stock IT images, Studionet commissioned a photographer to take some close-up images of appropriate IT equipment and high resolution photographs of local features.
In order to make the site more lively, a dynamic element was added to the navigation bar using jQuery.
The website was delivered to the client on time and meeting or exceeding all of their requirements. The site is fully standards-compliant, and ranks highly on all the major search engines.
Having successfully demonstrated the quality of our design skills, we're now extending our role with Just Clear in order to develop their brand further.